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Digital Donkey Marketing
If you’re a small business owner, chances are you’ve heard the term “SEO” more times than you can count. But what does it really mean, and more importantly, how can it help people in your area find you instead of your competitors? Search Engine Optimization (SEO) might sound complicated, but it’s really just about making …
If you run a small business, chances are you’re always looking for ways to bring in more customers without breaking the bank. One of the most straightforward and most powerful tools at your fingertips is entirely free: your Google Business Profile (formerly known as Google My Business). When someone searches for your business, or even …
Running a small business is tough. Between managing operations, serving customers, and keeping up with the competition, it can be hard to find time to focus on marketing. But if you want your business to grow, one strategy that continues to deliver results is blogging. It’s not just about putting words on a website. Blogging …
Running a small business is no small task. From handling customer service to managing inventory and marketing your services, your to-do list never seems to end. And in today’s world, a professional website isn’t just a “nice-to-have”—it’s a must-have. But with so many website platforms to choose from, you may be wondering: Is WordPress still …
When you’re running a small business, your website isn’t just a brochure; it’s your best salesperson. It’s open 24/7. It never takes a vacation. And if it’s done right, it can turn casual visitors into loyal customers without you lifting a finger. At Digital Donkey Marketing, we know that building a great website is about …
Keeping your website content fresh isn’t just a nice-to-have—it’s one of the most important steps you can take to keep your business competitive online. Whether you’re running a local HVAC service, a law office, or a family-owned bakery, your website is often the first impression potential customers have of your brand. And just like you …
Your website is often the first interaction a potential customer has with your business. For small, local businesses, a strong online presence can significantly impact customer engagement and revenue. Unfortunately, many business owners unknowingly make common website mistakes that can hurt their online success. Let’s dive into these pitfalls and explore how you can easily …
Running a small business is no small feat. You’re juggling countless responsibilities and trying to find the best ways to attract customers while also building a loyal community. One powerful tool that’s often overlooked? Blogging. While many small business owners think that blogs are just for traffic, the truth is that they’re so much more. …
In today’s digital age, if your business isn’t showing up in local search results, you’re missing out on potential customers. Local SEO (Search Engine Optimization) is the practice of optimizing your online presence to attract more business from local searches on Google and other search engines. Let’s dive into what local SEO is, why it’s …
When customers visit your website, every second matters. Think about how you feel when a website takes too long to load – you quickly lose patience, right? Your customers feel exactly the same way. Slow websites frustrate visitors, leading them straight to your competitors. Optimizing your WordPress website for faster load times isn’t just technical …
As a small business owner, you already have plenty on your plate – customers to serve, products to manage, and bills to pay. Your website shouldn’t be another hassle. If you’ve chosen WordPress, you’re already on the right path to a powerful and effective online presence. But even WordPress needs a little help to reach …
I recently came across an insightful article from Sterling Sky titled “The Hidden Dangers of AI-Generated Service Area Pages.” The piece highlights the risks associated with using AI to mass-produce service area pages for SEO purposes. It underscores that while AI can expedite content creation, over-reliance on it can lead to significant issues, including potential …
Your website is like your business’s digital storefront. Just like a physical store needs regular upkeep, your website needs maintenance to stay secure, fast, and functional. Here’s what you can expect when you partner with a website maintenance provider. Why Website Maintenance Matters A well-maintained website is critical for business success. Without regular updates and …
If you run a small business, you know how important it is to attract local customers. But are you showing up when people search for businesses like yours online? That’s where a local search strategy comes in. With more people relying on search engines like Google to find nearby businesses, having a strong local SEO …
When it comes to building a website for your business, choosing the right Content Management System (CMS) can feel overwhelming. With so many options available, like WordPress, Wix, Squarespace, and Shopify, how do you know which one is best for your needs? This guide will help you compare the most popular CMS platforms so you …
Building a website is a big decision for any small business. With so many DIY platforms out there, you might wonder, “Should I save money and do it myself, or hire a professional?” Let’s compare the two options to help you decide. DIY Website Design: Pros and Cons DIY platforms like Wix and Squarespace make …
Running a small business is no small feat. You’ve got customers to serve, employees to manage, and products or services to perfect. The last thing you need is a website that’s outdated or, worse, broken. That’s where website maintenance plans come in. But are they really worth it? The Problem: What Happens Without Maintenance? Websites …
Imagine this: you’re running a small business, and you know it’s time to build or update your website. You’ve probably wondered, “How much is this going to cost me?” The truth is, website costs vary, and it’s easy to get overwhelmed by all the options out there. Let’s break down what you’re really paying for …
In today’s always-connected society, social media marketing is becoming an increasingly powerful tool for small businesses. Just like big-name corporations, new startups, and home-based businesses can likewise increase their visibility through social networks. In fact, it’s easier than ever for small businesses to grow a thriving community of followers, fans, and customers. When it comes …
For small businesses, social media is extremely valuable as it allows you to connect with clients, generate new leads, and build an online community. However, many small business owners find social media to be a challenge. Learning how each of the major platforms work and understanding things like hashtags, business usage of Facebook, Twitter, and …
When it comes to engaging with your online audience, small business blogging can be one of the best ways to get started. After all, while just having a website is great for providing basic information to potential customers, a blog is naturally more engaging. In fact, one of the top benefits of a business blog …
From Facebook to Pinterest, there are numerous popular social media networks. In fact, according to research done by the Pew Research Center, consumer usage of social media is becoming increasingly ubiquitous. However, for many small businesses and startups, knowing how to strategically engage with these online communities can be a challenge. While by no means …
While blogs are often thought of as a medium for individual expression, they have become increasingly important in the business world. In fact, according to Sales Mate, small businesses that have blogs end up generating 126% more leads than those without. In addition, blogging is a great way for businesses to establish authority, increase traffic, …
From creating snazzy info-graphics to publishing blog posts, practically every small business is involved in content marketing in one way or another. Even keeping your Facebook page active with a post every week technically counts. However, while many small business owners utilize content marketing in some form, not all of them use it effectively. After …
