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In today’s always-connected society, social media marketing is becoming an increasingly powerful tool for small businesses. Just like big-name corporations, new startups, and home-based businesses can likewise increase their visibility through social networks. In fact, it’s easier than ever for small businesses to grow a thriving community of followers, fans, and customers. When it comes …
For small businesses, social media is extremely valuable as it allows you to connect with clients, generate new leads, and build an online community. However, many small business owners find social media to be a challenge. Learning how each of the major platforms work and understanding things like hashtags, business usage of Facebook, Twitter, and …
When it comes to engaging with your online audience, small business blogging can be one of the best ways to get started. After all, while just having a website is great for providing basic information to potential customers, a blog is naturally more engaging. In fact, one of the top benefits of a business blog …
From Facebook to Pinterest, there are numerous popular social media networks. In fact, according to research done by the Pew Research Center, consumer usage of social media is becoming increasingly ubiquitous. However, for many small businesses and startups, knowing how to strategically engage with these online communities can be a challenge. While by no means …
While blogs are often thought of as a medium for individual expression, they have become increasingly important in the business world. In fact, according to Sales Mate, small businesses that have blogs end up generating 126% more leads than those without. In addition, blogging is a great way for businesses to establish authority, increase traffic, …
From creating snazzy info-graphics to publishing blog posts, practically every small business is involved in content marketing in one way or another. Even keeping your Facebook page active with a post every week technically counts. However, while many small business owners utilize content marketing in some form, not all of them use it effectively. After …
Not all small business owners know the importance of having a well-designed site and its impact on their bottom line. When your website has a good design and quality content, it can help grow your business and strengthen your company’s brand. Most visitors remain on a website for about 1 minute but you only have …
Simply put, a local citation is the mention of your company name, address and phone (referred to as NAP) on another website. When it comes to Local SEO, citations are very important. Scroll a little further for a brief explanation and example. Since Google began back in 1998 incoming links have been a very important …
When you own or manage a small business, local SEO strategies are important to your success. You must provide the searcher with the most relevant answer to their questions in order to appear high in the local search results. For example, if you are searching for a flower shop, you want to find the one …
What is an Internal Link? An internal link is simply a hyperlink that points from one page to another page on the same website. Internal links are an excellent way for you to improve your overall link profile by using specific keyword phrases to link to other content on your website. An example is this …
