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When it comes to building a website for your business, choosing the right Content Management System (CMS) can feel overwhelming. With so many options available, like WordPress, Wix, Squarespace, and Shopify, how do you know which one is best for your needs? This guide will help you compare the most popular CMS platforms so you …
Building a website is a big decision for any small business. With so many DIY platforms out there, you might wonder, “Should I save money and do it myself, or hire a professional?” Let’s compare the two options to help you decide. DIY Website Design: Pros and Cons DIY platforms like Wix and Squarespace make …
Running a small business is no small feat. You’ve got customers to serve, employees to manage, and products or services to perfect. The last thing you need is a website that’s outdated or, worse, broken. That’s where website maintenance plans come in. But are they really worth it? The Problem: What Happens Without Maintenance? Websites …
Imagine this: you’re running a small business, and you know it’s time to build or update your website. You’ve probably wondered, “How much is this going to cost me?” The truth is, website costs vary, and it’s easy to get overwhelmed by all the options out there. Let’s break down what you’re really paying for …
In today’s always-connected society, social media marketing is becoming an increasingly powerful tool for small businesses. Just like big-name corporations, new startups, and home-based businesses can likewise increase their visibility through social networks. In fact, it’s easier than ever for small businesses to grow a thriving community of followers, fans, and customers. When it comes …
For small businesses, social media is extremely valuable as it allows you to connect with clients, generate new leads, and build an online community. However, many small business owners find social media to be a challenge. Learning how each of the major platforms work and understanding things like hashtags, business usage of Facebook, Twitter, and …
When it comes to engaging with your online audience, small business blogging can be one of the best ways to get started. After all, while just having a website is great for providing basic information to potential customers, a blog is naturally more engaging. In fact, one of the top benefits of a business blog …
From Facebook to Pinterest, there are numerous popular social media networks. In fact, according to research done by the Pew Research Center, consumer usage of social media is becoming increasingly ubiquitous. However, for many small businesses and startups, knowing how to strategically engage with these online communities can be a challenge. While by no means …
While blogs are often thought of as a medium for individual expression, they have become increasingly important in the business world. In fact, according to Sales Mate, small businesses that have blogs end up generating 126% more leads than those without. In addition, blogging is a great way for businesses to establish authority, increase traffic, …
From creating snazzy info-graphics to publishing blog posts, practically every small business is involved in content marketing in one way or another. Even keeping your Facebook page active with a post every week technically counts. However, while many small business owners utilize content marketing in some form, not all of them use it effectively. After …
