It’s very important for businesses to know which Social Media platforms are the most popular so they can make sure to be on them!
Facebook continues to be the number one resource for social media marketing in the United States! With adults averaging 33 minutes daily on the platform it’s easy to see why Facebook is the place for businesses to advertise!
Facebook is the most used online social network worldwide. With roughly 2.93 billion monthly active worldwide users as of the first quarter of 2022.
The United States ranked second to India as the top usage country. The United States is second with 179 million users. 69% of Americans over 18 are on Facebook, this number is based on a US population of 332 million people in 2022.
Here are some more updated statistics for 2022:
Instagram is the favorite social platform for audiences under 25, but Facebook is the number one social network for these demographics:
- Male Internet users ages 25 to 34 – 15.9%
- Male internet users ages 35 to 44 – 17.7%
- Female internet users ages 35 to 44 – 15.7%
- Female internet users ages 45 to 54 – 18%
With more users and more time spent, Facebook provides the greatest opportunity for marketing!
31% of Americans regularly get their news from Facebook. This is more than YouTube, which comes in at 22%. This means people expect to learn about important events on Facebook.
Organic reach has declined each year with a lower reach of 5.2%. What this means for businesses is that they should still consider organic content an important part of their overall strategy, but they should also add Facebook ads for positive growth.
As for short term videos (under 10 minutes) Facebook comes in ahead of TikTok with 60.8% of user share, while TikTok comes in with only 53.9%.
These few statistics give us a good idea of the power of Facebook advertising and point to one of the best places to spend our advertising dollars!
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