What Are Internal Links And Why Are They Important?

What is an Internal Link?

An internal link is simply a hyperlink that points from one page to another page on the same website.

Internal links are an excellent way for you to improve your overall link profile by using specific keyword phrases to link to other content on your website.

An example is this post. Now that this post has been created, any time I use the phrase ‘internal link’ or ‘internal links’ in another blog post I can link back to this post so people can learn what an internal link is.

Taken to another level, I can go back to all my previous blog posts and see if I have used either of these phrases. If so, I can add a link from that phrase to this post.

This ends up being a great benefit to the overall optimization of your website.

Why Internal Links are Important

When you use a certain keyword or phrase to link to another page, either on your site or even on another website, this indicates to Google what content a user should expect to find when clicking on that link.

If the linked phrase matches or supports the content found on the page you are linking to, the link can help improve the optimization of the linking page as well as the linked-to page.

When a page has many links pointing to it this indicates to Google that this page is important and therefore creates value.

Internal links are also important because they help readers find their way around a website’s content.

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